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Single Answer
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As part of her organization’s marketing efforts, Julie’s team gathers information about cus- tomers and others who visit their website. Julie has engaged an analytics company that uses the data gathered to identify trends and potential new market opportunities. What data role does this third-party company play?

Answer Options

A

Data owner

B

Data processor

C

Data controller

D

Data custodian

Correct Answer: B

Explanation

Data processors process data for data controllers. In this scenario, Julie or a member of her staff is the data controller and the third-party organization is a processor. They do not own the data, and they are not custodians who are responsible for the data on an ongoing basis.