Asher's organization has created a list of potential customers based on an analysis of their use of their site, buying habits, and ability to spend money on new products. What type of data is a list like this?

Intellectual property that would have value to competitors and that is kept confidential to preserve it for competitive advantage is a trade secret. Legal information is typically related to contracts, regulations, or similar matters. Regulated data is covered by law, and classified data is used by governments.